Fashion Joins Herbalife Fitness

Design Competition held by Herbalife Nutrition and FIDM


In the Spring of 2019 in Los Angeles, a competition was begun as part of the start of a new school year at the prestigious Fashion Institute of Design and Merchandising (FIDM), a for-profit college that offers courses in fashion, interior design, graphic design, and entertainment. FIDM students were divided into teams that were given the challenge to design activewear that would provide a visible form to a healthy lifestyle. After the creations were finished, this activewear was judged according to adherence to theme, colors, fabric and a production and sourcing strategy. Additionally, each student was afforded the opportunity to create his or her distinctive design.


Herbalife Nutrition’s CEO, Rich Goudis, noted that the collaboration of his company on this project with the young designers provided the next generation of creative people a chance to develop apparel inspired by Herbalife’s entrepreneurs and employees, people dedicated to helping people lead healthier, happier lives. Barbara Bundy, vice president of FIDM, noted that this is the 26th year in which students have collaborated with a global brand in a design competition. Those students involved in the project researched the company Herbalife so that they would understand the lifestyle and thinking of the millennial customer as well as the way of life of the Herbalife Nutrition distributors and leaders. As part of this project, also, students traveled to such fashion cities as Milan and Paris as they worked with Herbalife leaders.

Herbalife International


Founded in 1980 by Mark Hughes, Herbalife, a multi-level marketing company, employs around 8,000 people. Begun in Los Angeles, the company operates in 95 countries, and the business has over three million distributors. Hughes began selling his products from the trunk of his car out of a growing concern that there were people like his mother who had an eating disorder and did not know how to lose weight healthily. Hughes’s first product was a protein shake designed for loss of weight. In 1985, the company was renamed Herbalife International. At that time, Herbalife was the fastest growing company in the United States. Three years later, Herbalife became an international company. By 1996 it had reached out to 32 countries. Its products include nutritional supplements, personal care, weight management, and sports nutrition.

Drew Madden Demonstrates IT Performance through Corporate Success

Knowing the success that Drew Madden had as the president of Nordic Consulting Partners from 2011-2016, he probably could fit in well with CVS or Amazon. Both CVS and Amazon are reportedly competing against one another for the health consumer dollar. At the same time, they both play different roles.

Amazon at this time has not applied for the right to sell prescription medications online. On the other hand, CVS now provides prescription ordering services for shipment in as little time as 24 hours. This comes through an app that users can download or via the desktop site. The CVS app also is for buying many items that would also be available in the brick-and-mortar CVS store.

Amazon has for years now provided a variety of shopping and information apps as well. They also began applying for state licenses to ship medical equipment to people’s homes. In addition, they reportedly have cornered the market on natural products by purchasing the Whole Foods store.

Both Amazon and CVS show signs of offering advanced information technology to patients as well. However, CVS not only seems to have an advantage over Amazon concerning prescriptions, but they also have detailed clinic answers for patients provided in different ways. However, Amazon probably has a more extensive line of organic foods and supplements than CVS would.

In any case, the kinds of IT development Amazon and CVS provide examples of the kind of work implemented by Drew Madden. He offers to his IT partners a range of medical equipment setup services with the intention of helping healthcare providers. Many of what he recommends to his clients include a combination of computer and mobile app technologies.

For either Amazon or CVS to survive, they probably will need to think in a way that Madden is known to think. Provision of health care usually requires staying one step ahead of other companies.