Serial Plaintiff, Nutrition Distribution, no match for Enhanced Athlete

Enhanced Athlete is a bodybuilding, food, and wellness company based in Cheyenne, Wyoming, and it was founded in 2014 by former US champion bodybuilder, Tony “Dr. Huge” Hughes. It is a constituent of a family of companies that offer an extensive line of products intended to facilitate the endeavors of those interested in fitness and/or bodybuilding. One of its sister companies, Enhanced Coaching, is where you’ll find personalized coaching options, developed in part by Tony Huge himself, that can include customized meal plans, unlimited online coaching, training programs, supplement advice, and more. The other affiliated company, Enhanced Gear, provides training attire such as, but not limited to hoodies, thermals, t-shirts, joggers, shorts, shaker bottles, and lanyards. You can visit these stores at enhancedathlete.com, enhancedcoaching.com, and enhancedgear.com respectively.

 

“Dr. Huge’s” ambition is to further research Enhanced Athlete products to achieve better effectiveness and safety. The company has seemingly satisfied customers all over the world, and has a Facebook page that boasts over 163,000 followers and counting. He also has a popular YouTube channel called EnhancedAthlete TV where he documents his jaunts around the world. The channel is dedicated to following him on these expeditions. His interest being “finding experts and experimenting on [himself] and others, crushing ignorance and false old beliefs in favor of truth and freedom.”

 

Enhanced Athlete was sued by Nutrition Distribution, a fitness company who has also sued and sent cease and desist letters demanding money to over 70 other fitness and bodybuilding companies. Their claim against EA is that they are having a negative impact on Nutrition Distribution’s fitness and bodybuilding product sales due to the alleged false advertising of EA’s products. According to Enhanced Athlete, Nutrition Distribution is simply suing its competition in order to coerce them to settle out of court for a comparably small amount of money with the only other option being to pay considerable legal fees fighting the cases in court. Nutrition Distribution requested a preliminary injunction against EA, but the court denied it stating that, “Plaintiff’s evidence does not establish a casual connection – or even more than a merely speculative connection – between Defendants’ product and marketing and Plaintiffs’ decrease in sales.” In a statement from EA, CEO, Scott Cavell says “Enhanced Athlete is not going to be the next victim of Nutrition Distribution’s shakedown scheme.”