Why Brands should Advertise on PodcastOne

Norman Pattiz who is the executive chairman of PodcastOne and Tom Webster who is the VP of Strategy at Edison Research announced the results of comprehensive studies on advertising in February this year. The studies were done with national consumer brands across different categories.

This was the first-ever study carried out on the brand lift before and after a campaign appeared on a podcast. It was conducted over the last six months of 2016. It showed that podcast advertising had an overall positive impact.

Only 7% of the listeners were able to name a particular grocery brand as compared to 60% after the campaign before the study. The awareness of a specific aftermarket product increased by more than half after the study was completed. The research firm conducted three different studies for the podcast network company.

Some of the brands that participated were popular. Others were little-known and were looking for awareness. The audience of certain podcasts completed online surveys before and after the campaigns were run by the brands. The findings showed that the audience exhibited more willingness to acquire those brands. They were more receptive to their messages.

Norman Pattiz said that the focus of the study was to verify that podcasts provided more brand impact as compared to other formats. Webster spoke on behalf of Edison and stated that the research firm had been pleased to work with PodcastOne to measure the effectiveness of podcast advertising.

PodcastOne is the leading advertiser-supported audio content network in the country. Some of the public figures and celebrities that have podcasts on the network include Shaquille O’Neal, Adam Carolla, and Chris Jericho.

Crunchbase revealed that Norman Pattiz served as the CEO of PodcastOne until mid-last year when he took on the role of Executive Chairman. He was chosen to sit on the Broadcasting Board of Governors by both President Clinton and President Bush. He is credited for the launch of Radio Sawa and Alhurra TV.

Alhurra TV is a television channel that is broadcasted all over the Middle East. He is the chairman of the boards of various organizations including Los Alamos National Security and Lawrence Livermore National Security.

Norman’s contributions to the broadcasting industry were recognized in 2009 when he was inducted into the National Radio Hall of Fame. Norman has won other awards including the freedom of speech award, broadcaster of the year award, and the distinguished education service award. He has been the director of the Regents of the University of California since 2001.

The History Of Anthony Petrello

Anthony Petrello work and education background

Anthony Petrello is a Harvard graduate with a bachelor’s degree in law. He also holds a degree and master of science in Mathematics. These, he acquired from The University of Yale.

Anthony Petrello illustrious career can be traced back to in 1986 where he made partner in Bakers and Mc Kenzie law firm. He practiced international law, taxation, and corporate law. He later on resigned and joined Nabors in 1991.

At Nabors, his tenacity fast-tracked his rise to become the President and CEO of Nabors Industries where was the president and CEO for ten years. Anthony Petrello was instrumental in Nabors being the powerhouse in the petroleum business. He was a strategic planner who instilled good work ethics among his employees. Later on, In 2003, he was promoted to be the deputy chairman of Nabours. He then went forth to become the chairman and served as CEO of Nabors company.

Nabors industries

Nabors Industries deals in oil rigging. It has the largest fleet of oil rigs with most of the rigs fully operational. Nabors also provides offshore drilling rigs to other companies in the world. Nabours industries delight in having an efficient workforce who have set new standards in the oil rigging business. Due to this, Nabors company has been able to offer drilling services and performance tools throughout the world.

Anthony Petrello’s fight with daughters neurological disorder

The success of Anthony Petrello can be mistaken for a man who has had a quite comfortable life, but this cannot be further from the truth. His daughter, Carena, was born with Periventricular leukomalacia. This neurological disorder has no cure. Due to this, Anthony Petrello together with his wife has heavily supported the Texas Children’s Hospital Jan and Dan Duncan Neurological Research Institute. They donated seven million dollars to the research institute to aid in research. They also have demonstrated a remarkable personal commitment through their fundraising efforts.