When you think of Unicorns you think colors, beauty, and strength. That’s the same impression you get when you meet the founder of Lime Crime, Doe Deere. She founded Lime Crime back in 2008 with lots of goals in mind. Dropping out of the Fashion Institute of Technology in New York City did not stop this entrepreneur. She created a successful clothing line of bright colors, but she was having a hard time matching her clothes to her makeup. Since she could not find the correct colors to match her clothes, Doe decided to make them herself. Always having had a love affair with fairytales and makeup, she combined the two and magically got the successful brand name Lime Crime. Lime Crime is a cruelty-free, vegan and fun beauty line filled with amazingly bright and rare colors.
She successfully established her clothing line using the knowledge she had gained at the university. Even though clothing was her initial passion, after dipping into making her own makeup, she never turned back. Makeup became her number one passion and luckily for her, the business took off. Using only the new blog she created for her brand, she used herself to model the process as well as the finished product. This ultimately is where she began to gain her solid fans of the products. Easy to use and fun to wear, her products gained popularity quickly. Now with over 3 million followers on Instagram, she has learned that listening to your customers is key to progression. She knows that paying attention to comments, both good and bad, is how her and the company will grow.
Having her eyes set on the future she is still very focused on innovating new colors and products for Lime Crime. She believes firmly that the new generations not only inspire her new looks, but a lot of new products. She understand that most of the new generation grew up online making her website a must in winning them over. No matter what she feels she must change in the future she still has strong ties to her fairytales. Most of her ideas come from her favorite themes, fantasies and mystical creatures. Imagining what those fantasies would look like in real life is how she can actually bring her ideas to life.
Doe Deeres’ business has taken off in what seems to be an unstoppable wave of colors. She partnered with the right laboratory for her products giving her the extra time she needs to focus on expanding not only her business, but helping others achieve their goals. She loves to give advice and tips to other woman entrepreneurs. As well as being able to help the charities she has always held close to her heart. There is more to come from this growing entrepreneur and her colorful line Lime Crime. This business is here to give every magical makeup experience that it can. With new products on the way, expect to see more from Lime Crime soon!
Read http://inspirery.com/doe-deere/ to learn more.